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Brazilian Joia™ Strengthening + Smoothing Shampoo

4.7 · 9,979 reviews on Sol de JaneiroSource: Sol de Janeiro · checked Oct 16, 2026
In stock

Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe.

Size295ml
$26.00
Checkout at Sol de Janeiro
Official Sol de Janeiro store. You're buying direct from the brand.
Sol de Janeiro is the only Shopify seller we matched for this exact item today.
11 other sellers list similar Sol de Janeiro items from $13.61.
Size
295ml

The Coreplex take

36 similar shampoo products compared

This sulfate-free shampoo features botanical oils and patented technology to address damage and dryness, offering a mid-priced hair care option that is rated slightly below competitors.

  • 58% damage repair
  • Sulfate-free formula
  • Vegan and cruelty-free
  • Cheirosa 62 fragrance
  • 2 sizes

Price

$26

Mid-priced among 36 similar shampoo products

Rating

4.7 ★

More reviews than 25 of 34 similar shampoo products

9,980 reviews · typical: 4.8 ★

Capacity

0.1 L

Smaller than 19 of 20 shampoo products

Range 0.1–1 L among those that list it

Best for

  • fine to medium hair
  • hair damage repair
  • frizz and dryness control

Worth knowing

  • Rated slightly below most similar shampoos
  • Smaller bottle size than most competitors
  • Available in only two size options
Price & stock
Checked today

Compared with 36 similar shampoo products from 24 sellers on Shopify, using their listed prices, ratings and specs. The summary is AI-written from the listing and these numbers; confirm details with the seller.

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Details

Key features & specs

  • Sol Seal technology repairs and bonds split ends for healthier hair
  • Brazilian nut oil delivers selenium to nourish, protect, and restore shine
  • Coconut oil supports scalp health and infuses moisture and shine
  • Buriti fruit oil smooths dry, brittle hair and adds shine
  • Sulfate-free, color-safe, vegan, and cruelty-free formula for gentle cleansing
Product Form
Liquid
Application Type
Rinse-out
Key Ingredients
Brazil nut oil, coconut oil, cupuacu butter, buriti fruit oil, acai fruit oil, chamomile extract
Fragrance
Cheirosa 62 (fruity, spicy, vanilla)
Certifications
Sulfate-free, paraben-free, phthalate-free, vegan, cruelty-free, gluten-free

Summarized from Shopify’s product catalog. Confirm details with Sol de Janeiro before you buy.

Specifications

Size
295ml
Size / pack
90ml, 295ml

Ingredients & supplement facts

Abstract botanical ingredient illustration

Ingredients

Brazil Nut
Prized in Brazil for centuries for its ability to strengthen the immune system, the Brazil Nut is the most Selenium-rich food in the world and grows abundantly along the banks of the Amazon, Negro and Tapejós Rivers.

Selenium found in the Brazil Nut is known to help support the skin’s natural ability to protect itself. Buriti Fruit Oil: Brimming with healthy fats to smooth dry, damaged hair and bring vital shine.

SOL Seal Technology™
Proprietary and proven to repair and restore your hair to peak strength in as little as one use.

Plant-based keratin micro-capsules restore the damaged hair shaft and ionically bond split ends together.

All Ingredients
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool.

Contains nuts- has Brazil Nut Fragrance Notes Cheirosa 62™ Scent Profile: Top: pistachio, almond Mid: heliotrope, jasmine petals Dry: vanilla, salted caramel, sandalwood In Portuguese, cheirosa means to smell incredibly delicious.

Recycling & Sustainability The bottle and cap can be recycled at your nearest Pact Collective drop-off bin. Find the closest one to you here !

FAQs

Are your hair products safe for color-treated or bleached hair?

Our Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner is safe for color-treated hair. It's also clinically proven to reduce 54% of breakage and mend 74% of split ends with our proprietary Sol Seal Technology and Brazilian ingredients when the shampoo and conditioner is used together.

How does Sol Seal Technology work?

Our patented SOL Seal Technology™ is infused with plant-based micro-capsules that ionically bond and coat strands wherever there's breakage, split ends, or damage like keratin. These micro-capsules go anywhere there's damage, wrapping strands with a hug + treat action that instantly repairs and restores hair to peak strength, making it resilient against breakage.

Does Brazilian Joia™ Strengthening + Smoothing Shampoo contain proteins?

Yes, our Brazilian Joia™ haircare and Brazilian Triple Butter™ Hair Repair Treatment are specially formulated with our patented SOL Seal Technology, consisting of vegan keratin that literally zips up your split ends.

Why doesn't my Brazilian Joia™ Strengthening + Smoothing Shampoo lather as much as other shampoos?

Our Shampoo contains a creamy-lather, however it's sulfate-free, so it cleanses gently without ever stripping unlike traditional shampoo. To activate a bigger lather, add more water as you massage the shampoo into your scalp.

Will Brazilian Joia™ Strengthening + Smoothing Shampoo work for my hair type?

Brazilian Joia™ is formulated for most hair types and textures, but works best for Straight, Wavy, and Curly hair and Fine to Medium hair textures. If you have dry or extremely oily hair, this may not be for you.

Is Brazilian Joia™ Strengthening + Smoothing Shampoo safe on keratin-treated hair?

Our Brazilian Joia Shampoo and Conditioner are keratin-friendly, however, we always recommend a strand test or consulting with your stylist for specific hair concerns.

What type of hair are your hair products for?
Are your hair products recommended if you have dandruff?

While Brazilian Joia™ does not contain any ingredients that would make dandruff or flakiness worse, our shampoo and conditioner were not formulated with these specific hair needs in mind. We always recommend doing a patch test first and consulting your doctor with specific hair concerns.

How is the Chitosan derived?

Reviews

9,979 reviews

Reviews on Sol de Janeiro

Review source
5/5

Excellent product

This is an excellent conditioner if your hair needs moisturizing. However if you tend towards oily scalp and hair, this may not be your best bet. If I use this every day, I have to wash my hair every day. It gets heavy quick. But if my hair is dry, windblown, tangled, been in sal…

5/5

Smells So Good My Husband Stole It

Obsessed with this shampoo. My hair feels soft, smooth, and smells ridiculously good. Unfortunately, my husband agrees and has now decided it’s apparently “our” shampoo. Sir, no. This was not a shared purchase. Five stars for the shampoo, zero stars for the husband stealing it.

5/5

Great shampoo!

I have fine hair. My hair does not get weighed down with this product. it lathers well and rinses clean.

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Buying & sources

You check out with Sol de Janeiro. Coreplex doesn’t sell or ship this item.

Sources

Facts come from Sol de Janeiro’s listing and Shopify’s product catalog, as stated by them. Anything Coreplex writes is labeled as ours.

Sol de Janeiro listing ↗ · checked Oct 16, 2026

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